Gender as a marker of difference in the labor market: women's labor experiences in advertising agencies in Rio de Janeiro

Abstract

The present article problematizes the hierarchy of gender from the sexual division of labor within advertising agencies located in the city of Rio de Janeiro, Brazil. Using the method of life trajectories, I conducted a survey of ten advertisers between the ages of 30 and 68 years. The aim was to know the professional reality of these women according to their work activities, the gender pay gap and the employment relationships based on the sexual option. The reflections start from my gender condition and from my professional experience as an advertising person acting for more than 20 years in the market. Having the Social Sciences as a place of speech, I decided to make my job an object of research to analyze the gender asymmetry in advertising, a professional area that in terms of innovating, helps to define trends and the models to be followed.